Book Review: Hunch by Bernadette Jiwa

This book is different.

12 publishers rejected J.K. Rowling’s Harry Potter draft but 1 did not. And the one that did not pick Harry Potter because he liked it not because data told him so. It was a hunch, it was a feeling of this is the right thing to do.

In a nutshell, this book is about how you train your hunch/intuition to make a difference. A brain gym for people looking for ideas to start businesses or make a difference.

What does intuition have against this data driven world? Subjectivity. People pick ideas because they feel that it is the ‘right’ or ‘best’ decision to make. Jiwa has wonderfully written this book of wholesome stories for individuals who want to take action. It is true that we cannot deny the power of data but it is utterly dumb to deny the power of intuition, an aspect that can be hone through the art of asking new questions. Prompt, Insight, Solution, and Execution.

Lastly, fact and data may be king. We may be taught to find the right answers and not to ask the best questions. “Ideas are solutions begging to find their problems” and “Opportunities are problems begging to find their solutions”. Maybe it is time for us to take the king and bring back the classics.

After all, “self-driving cars still drive on roads”.

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